Ok, this is excellent. Slightly oversized keychains that are undersized (1/4 size?, by which I mean 1/2 scale?) joysticks with integrated Atari games. Now, you do have to hook them to a TV with th included battery op cable, ad they're too big for actual keyfob use, but still! Carrying Asteroids with me in my napsack?! Way cool. It's so simple, but it makes me hear the future walking up behind me.