former co-workers, or sorority sisters of TW. And during my last visit to the gastroenterologist, I shared an elevators with a pair of attractive young women who I was surprised to see were visiting my doc. They certainly didn't look like the type to have colitis or IBS. No surprise when they turned out to be Pharma Babes.But what about in my family? We've got our share of reps there, as well. There's the Author's Spouse... not exactly a young lovely in high heels. He's more of a middle-aged guy... and if he wears high heels to work, I don't want to know about it. Of course, he's not visiting doctors any more, to my knowledge, having moved up into higher managerial levels. Then there's Middle Brother...well-coiffed? heh. His hairline isn't as far from mine as he'd like to imagine. And as for the heels, maybe they aren't required if you're repping medical devices instead of pharmaceuticals. (God, I hope they aren't). But then, he's moved up into management, as well. Maybe there's something to this women's shoes thing. Anybody know where I can get a nice pair of non-leather pumps in triple wide?
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As middle brother, I want to fill you in on a former medical device Reps thoughts on the 'pharma' babe. Watch any reality tv show today an you will see 'Pharma Rep' as a contestants occupation. They are always tall skinny and you always wonder if those are real.....they probably are not. This system works fairly well when the physician is hidden behind a wall in a back office protected by a gatekeeper. The Dr. will allow the rep to come back to get a signature for her sample pad. She gets her 30 second marketing job done and is out the door. work 10-2 each day with a dinner twice a week. In many devices specifically high end implants that doesn't work so well. The Dr. may turn during the surgery case and ask a question about the product that the rep needs to answer now. A giggle and a bat of the eyes won't work. Sure it may have been enough to convince the surgeon to trial their product, but once the physician doesn't get the support he needs, he will return to the ugly old guy that has been his rep for years and is always there to support him. (trust me it has worked for ten years) The only worry for the old ugly guy is a new breed of medical device reps that are pharma babes on steroids so to speak. Hot and smart (not just intelligent). They know the answers and how to play the pharma babe tricks. This is why the old ugly guy,at some point, either becomes a manager or leaves for a start-up. Anyone need some scrubs.
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